Tourism
A vital part of Australia’s economy and cultural identity, from small regional tour operators to global travel networks.
About
Australia’s Tourism sector is a vital part of Australia’s economy and cultural identity, spanning everything from small regional tour operators to global travel agencies, cruise lines and large-scale transport networks. It includes many interlinked services, including tour guiding, visitor information, itinerary planning, travel booking, accommodation coordination, and destination promotion. Together, these activities create exceptional visitor experiences that support local communities, generate economic growth, and showcase Australia on the global stage.
The Tourism sector is undergoing significant change. Growing demand for personalized, high-quality experiences is reshaping service expectations, while digital platforms and online booking tools are transforming how tourism services are delivered. The rise of sustainable and eco-tourism is creating new skill requirements, particularly in environmental management, cultural interpretation, and community engagement.
2025 Workforce Plan Update
The Progress in Action: Tourism, Travel and Hospitality Workforce Plan Update, 2025 builds on the insights and outcomes of our 2024 report. It identifies the next phase of projects that begin to tackle the pressing workforce challenges outlined by industry, including occupational shortages and structural barriers to training and career progression.
Data Dashboard
SaCSA partners with industry, unions, training providers, and government to deliver projects that equip the Tourism workforce with the skills needed to meet evolving traveller expectations, embrace sustainable practices, and adapt to new technologies. From regional tour operators to global travel networks, our work ensures training reflects the realities and opportunities of the modern Tourism sector.
Training Package
SaCSA is the steward of the SIT – Tourism, Travel and Hospitality Training Package, which defines the skills and knowledge required for careers across Australia’s vibrant tourism, travel, hospitality and events industries. These nationally recognised qualifications are designed to prepare people for a diverse range of roles, from front-line service to operational management, in settings that range from boutique venues and regional tourism operators to large hotel chains and global travel networks.
SaCSA works closely with industry, unions, training providers and government to keep this training up to date, so it reflects what employers are looking for and supports strong career pathways in this vital sector.